It's not just regular folks who have side hustles these days—celebrities are also getting in on the action. Many famous faces have launched their own food and beverage products, and let's be honest, as fans, we've all bought at least one of them.
One of the first celebrity grocery lines was created by the late actor and race car driver, Paul Newman. In 1980, he launched a line of salad dressings that donated 100% of profits to help children in need. According to CNBC, Newman's Own is now valued at $500 million.
Since then, a growing number of celebrities have entered the food industry. We've rounded up some of the best grocery products launched by these famous names, so all you star-struck shoppers out there can check them out for yourselves.
1) Rob's Backstage Popcorn
No celebrity article is complete without a nod to the Jonas Brothers. The famous pop music trio co-founded Rob's Backstage Popcorn in 2022, inspired by a family friend named Rob Garbowsky who had created a "special" popcorn recipe. The snack quickly became a backstage favorite at the group's concerts, according to the company's website.
Today, Rob's Backstage Popcorn is available in two flavors: the original "secret" recipe and a new barbecue flavor created in collaboration with fellow pop star Kelly Clarkson. The snacks can be found at Walmart and start at $5.99 for a four-ounce bag.
2) Snoop Cereal
Hip hop star Snoop Dogg, best known for his hit song "Gin and Juice," is turning his attention to a new line of breakfast cereals: "Snoop Cereal." According to the rapper's Instagram post, the cereal line was originally called "Snoop Loopz," but had to be renamed due to a legal conflict.
Snoop Cereal is a collaboration between Snoop Dogg, fellow entertainer Master P, and cereal manufacturer Post Consumer Brands. The line features three distinct flavors, all infused with the rapper's unique style: Fruity Hoopz with Marshmallows, Cinnamon Toasteez, and Frosted Drizzlerz. The cereals are set to launch this summer.
3) Patti LaBelle's Sweet Potato Pie
Have you been to Walmart recently? If so, you might have spotted Patti LaBelle's Sweet Potato Pie in the bakery section. According to Food & Wine, as of 2020, Walmart was selling 36,000 of these pies every day. If the dessert is sold out in your area, you can easily find the sweet potato pie recipe and make it at home.
4) Duncan Hines Dolly Parton Baking Collections
Dolly Parton, the country music legend, is making waves with her limited-edition baking collections (and yes, that's plural). In 2022, Duncan Hines launched Parton's first collection, which included two Southern-inspired cake mixes, two buttercream frostings, a collectible tea towel, spatula, and custom recipe cards. The initial products were a hit, prompting the brand to expand Parton's baking line in January 2023 with two brownie mixes, one biscuit mix, and a sweet cornbread and muffin mix.
5) Whipshots
Boozy ice cream has been done before, so why not take it up a notch with some boozy whipped cream? Rapper Cardi B co-founded a premium vodka-infused whipped cream called Whipshots in December 2021, with a 10% alcohol content. In addition to the original mocha, vanilla, and caramel flavors, a new peppermint flavor was added in November 2022. Cardi B describes the sweet add-on as both bougie and boozy, which seems like a pretty accurate product description. You can order Whipshots online from Drizly.
6) This Saves Lives
For actress Kristen Bell, wholesomeness is more than just an act. In 2013, she co-founded a grain-based snack bar company called This Saves Lives, which sends food to children in need with every purchase. According to the company's website, the sales of the granola and oatmeal bars have provided over 30 million packets of food for malnourished children. Good Worldwide acquired This Saves Lives for just under $5 million in 2022, as reported by Food Business News. You can do your part by picking up a snack bar at retailers like Stop & Shop, Kroger, Whole Foods, and H-E-B.
7) Once Upon a Farm
In 2017, Once Upon a Farm, a nutritional snack company, was co-founded by actress Jennifer Garner. The brand's website states that it offers a range of fruit and vegetable blends, dairy-free smoothies, and overnight oats suitable for children from babies to "big kids." Garner's fresh farm produce is sold at various retail outlets such as ShopRite, Target, and Whole Foods. In addition to her involvement with Once Upon a Farm, the well-known actress manages her family farm, where a variety of produce, including pumpkins and blueberries, is grown.
8) Skinnygirl
Bethenny Frankel, known for her role in the Bravo TV series The Real Housewives of New York City, is the creator of the Skinnygirl brand. Originally offering a low-calorie margarita, the brand has since expanded to include various products such as snacks, dressings, preserves, and coffee syrups. As per a report by Fox Business, the brand's value is estimated at $120 million.
9) Fresh Vine Wine
Nina Dobrev and Julianne Hough, who are both actresses and close friends, jointly own Fresh Vine Wine. The brand was established in 2019 and has since gone public on the New York Stock Exchange. Fresh Vine Wine specializes in producing wines that are characterized as being low-calorie, low-carb, and low-sugar. The product range comprises of six varietals, including a recently launched Sauvignon blanc. However, according to the two actresses, the brut rosé and pinot noir are their best-selling products.