Consider the various places your feet carry you and the number of steps you accumulate each day. It's a common routine to start the day by slipping into your athleisure wear, lacing up your sneakers, and embarking on an outdoor walk or hopping on the treadmill. You might also take several short walks during the day while on work calls or taking breaks from your computer screen. And let's not overlook your daily commute to and from work—it all adds up! Engaging in physical activity is a natural part of your day, but what if we told you that you could actually earn money for it? Pay close attention because there's an app called WeWard that promises to "transform your steps into rewards"—and these rewards are in the form of monetary compensation. Plus, using the app is incredibly seamless.
What is WeWard?
WeWard proudly boasts being "trusted by over 20 million people worldwide," and this trust is well-founded. According to the official press release from the brand, having already disbursed a substantial $10 million to its European users, the app has now extended its walking-for-rewards concept to the United States. WeWard is on a mission to enhance the mental and physical well-being of American students while nurturing their "environmental consciousness," all the while inspiring people around the globe to elevate their walking habits.
Installing WeWard is a wise—and remarkably straightforward—approach to motivate yourself to increase your daily step count and achieve your fitness objectives. You can accumulate "Wards" for your walking efforts and subsequently exchange them for various rewards, including bank transfers, gift cards, charitable donations, discounts, vacations, and more.
WeWard's mission is to encourage people to walk all around the globe, said Yves Benchimol, CEO and co-founder of WeWard, as stated in the press release. "Our convenience-focused lifestyle has led us to become sedentary, isolated, and less content. Daily walks nourish both our bodies and minds, contributing to a healthier, happier, and more interconnected world. We aim to rebuild communities and combat climate change by motivating individuals to take a few extra steps each day.
How does WeWard work?
As mentioned earlier, converting your steps into cash through WeWard is a simple process. The app, which is available for free download, utilizes Apple's Health Step Counter to track your step count, even when your phone is in your pocket. WeWard uses this data to calculate the number of floors you've climbed, the active calories burned, and the distance you've covered, allowing you to monitor your progress. After your walk, you can convert your steps into "Wards," which can then be redeemed for rewards. You can also earn bonus Wards by participating in games, challenges, surveys, and even by making purchases with your favorite brands.
What Strategies Does the App Employ to Motivate Users to Increase Their Walking Activity?
Another appealing aspect of WeWard? It injects an element of enjoyment into walking! For instance, the app employs a gamified step counter that encourages users to accomplish daily milestones, allowing them to accumulate points and unlock rewards. To further boost motivation for physical activity, the app introduces a friendly competitive aspect, allowing users to connect with friends for challenges. Additionally, WeWard provides enticing brand discounts, which, let's face it, everyone appreciates. Users can look forward to in-app discounts from well-known beauty, sports, and nutrition brands like Nike, Under Armour, Netflix, Expedia, Chewy, and more. Finally, users have the option to embark on "hidden treasure hunts," earning extra rewards by exploring specific parks, landmarks, and stores in their local vicinity.